E-commerce redesign and migration

Improving user experience and admin efficency for Tim Wendelboe's DTC and B2B stores.

Role

Project Coordinator

Employer

Tim Wendelboe

Platforms

Shopify, Klaviyo

Areas

Research, Strategy, Design

Background

Tim Wendelboe is a coffee roastery, espresso bar, coffee training centre and lab. With a goal of being a preferred source for quality coffee, knowledge and innovation, the existing digital solution did not help reflect this. Their websites was built on WordPress and WooCommerce which led to high maintenance costs, slow performance, and an unstable backend.



Background

Tim Wendelboe is a coffee roastery, espresso bar, coffee training centre and lab. With a goal of being a preferred source for quality coffee, knowledge and innovation, the existing digital solution did not help reflect this. Their websites was built on WordPress and WooCommerce which led to high maintenance costs, slow performance, and an unstable backend.



UX research and user mapping

One-step checkout for improved CR

Solution

In collaboration with Frend E-com and TRY Dig, both stores were migrated to Shopify to create a more seamless user experience for customers and administrators. Express checkout options including Vipps/MobilePay, Apple Pay and Google Pay, helped reduce friction in the purchase flow. Klaviyo was integrated on both stores for marketing automation and customer profiles, and the brand assets were refreshed to improve accessibility and readability. Another addition to the UX improvements were a new

Refreshed color palette matching the flavour profiles.

Fedra Sans typeface for enhanced readability on paragraphs.

Other projects

Intersikt landing page

Communicating Intersikt’s product and mission through a simple landing page.

Kadettsamfundet mobile app

Designed a mobile app to simplify coordination, booking, and internal communication.